Branding & website

The challenge was to create a brand and website for Cloudburst Cleaning that felt authentic to the lifestyle and community of Squamish. The identity needed to capture the balance between the rugged energy of mountain living and the comfort, freshness, and reliability of a clean space. It was important to move away from the look of generic cleaning companies and instead create something warm, modern, and approachable that would resonate with a wide range of clients, from condo owners to busy professionals and commercial spaces.

The solution was a visual identity rooted in simplicity, warmth, and a connection to the outdoors. A cool, airy colour palette paired with approachable typography and organic design details subtly references the mountains and natural environment of Squamish. The website extends this feeling through clean layouts, intuitive navigation, and welcoming messaging designed to make the experience feel effortless and inviting. Together, the brand and website create a cohesive, trustworthy presence that reflects both the adventure of mountain life and the comfort of coming home to a fresh, cared-for space.

The palette combines crisp whites, soft seafoam tones, and deep slate neutrals to create a fresh, modern identity inspired by Squamish’s coastal mountain landscape, conveying cleanliness, trust, and approachability.

Deep Teal Blue
#036879

White
#FFFFFF

Bauhaus is used as the primary display typeface, bringing a bold, friendly personality that feels modern and approachable. It is paired with Karla, a clean and highly readable sans-serif that adds balance, versatility, and clarity across both print and digital applications.

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