print & digital

The challenge was to create a cohesive visual experience for the Vancouver Opera Gala that felt elegant, immersive, and aligned with the prestige of the event. Working alongside Creative Director Annie Mack, a wide range of print materials needed to be designed, including menus, bid paddles, auction item cards, programs, and signage, all requiring a refined and consistent visual system that remained functional and easy to navigate throughout the evening.

The solution was a sophisticated suite of event collateral designed to unify every touchpoint of the gala experience. Through considered typography, balanced layouts, and cohesive visual details, each piece contributed to an elevated atmosphere that supported both the guest experience and the overall identity of the event. Together, the materials created a polished and memorable evening that felt seamless from arrival to final bid.

The palette pairs rich burgundy with soft cream tones to create an elegant, timeless atmosphere inspired by classic French bistro styling, evoking warmth, sophistication, and understated luxury throughout the gala experience.

Soft Cream
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For print materials, Vancouver Opera’s brand typeface Futura was used as the primary font, bringing a clean, modern feel with strong readability and versatility. It was paired with Artdeco MN to add elegance and theatrical character, creating contrast and sophistication throughout the gala materials.

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